川味小吃

Service: 品牌整合規劃設計
Branding: 浙懿設計|The Yi w Design
Interior: 質墨設計
Year: 2022

《川味小吃》創立於民國45年 為高雄鹽埕區一間非常富有歷史的老餐館 當年帶著家鄉的味道與好廚藝來到台灣 擄獲幾代人的味蕾,並始終承襲老老闆 對於家鄉味的手藝與堅持 川味小吃換上了新的面貌在新地點發芽 不變的是,傳承並延續老老闆 對川菜的堅持與熱情 繼續擄獲下個幾代人的味蕾 「 僅此一家別無分店 」 品牌設計中運用漸進式設計的方式 以老店的原始元素作為基礎 延伸發展賦予新的生命 並在商標上給予一個意涵 那就是… 「 走進川味 一家團圓 」

Founded in the 1956. It is a highly historic restaurant located in the Yancheng District of Kaohsiung City. Bringing the flavors and culinary expertise from their hometown, it has captured the taste buds of several generations. The restaurant continues to preserve the traditions and craftsmanship of its original owner.

While Chuan Wei Snacks has embraced a new location, its commitment to Sichuan cuisine remains unwavering. It seeks to captivate the taste buds of future generations.

“We are a unique establishment with no other branches.” The brand design employs a progressive approach, building upon the original elements of the old shop and infusing them with new life. The logo conveys a profound message, which is…

“Enter Chuan Wei, a place of unity and reunion.”

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